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Spinabella Organic Honey
Concept
Spinabella Organic Honey offers a rare and scalable model in the fast-growing premium food and subscription space: the chance for customers to adopt a dedicated hive in the Roman countryside and receive a handcrafted jar of organic honey every month — forever.
Positioned at the intersection of luxury, sustainability, and personalization, each subscription delivers not just honey, but a story: from hive cam access and custom labels to intimate behind-the-scenes content, every element deepens the emotional bond between customer and product.
This is more than honey. It's a direct-to-consumer experience that turns a natural product into a lifelong relationship — made for gifting, collecting, and sharing.
With limited hive availability and high-margin subscription pricing, Spinabella is building a brand rooted in authenticity, exclusivity, and slow luxury.
Business Plan
Spinabella Organic Honey
Business Plan – 2025
Business Overview: Spinabella Organic Honey is a premium honey brand based in Marino, just outside Rome. We produce small-batch, organic honey from 50 beehives on a historic estate and ship worldwide. Our focus is on quality, sustainability, and a unique customer experience through an exclusive hive subscription model.
Vision: To connect people around the world with pure, artisan Italian honey, while promoting bee preservation and sustainable living.
Mission: Deliver handcrafted honey with transparency, traceability, and care — building lasting relationships between humans, bees, and the land.
Signature Product:
• 8oz (226g) jars of raw, organic honey
• $34.95/per month.
Experience Includes:
• One jar delivered monthly
• Assigned personal hive with live hive cam
• Photos/videos of your honey being made
• Handmade labels with your name
• Exclusive early access to infused flavors
• Global delivery included
Future Products:
• Infused honey (lavender, citrus, wild herbs)
• Beeswax products (candles, balms)
• Creams, oils, moisturizers
• Gift boxes & seasonal bundles
Target Market
• Premium consumers in the USA and international markets
• Health-conscious individuals, foodies, gift buyers
• Lifestyle buyers who value story, sustainability, and exclusivity
Marketing Strategy
• Direct-to-consumer eCommerce website
• Social media storytelling (Instagram, TikTok, YouTube)
• Influencer collaborations in the food, wellness & travel space
• Press features in sustainability and luxury lifestyle media
• Email marketing and referral incentives
• High-conversion product landing pages with testimonials and hive content
Operations
• Location: Marino (Rome)
Financial Model
Honey Production per Hive:
• 20 kg of honey per hive/year
• 1 hive = ~88 jars (8 oz) per year
• 1 hive can support ~7 subscribers (1 jar/month of 8 oz)
• 50 hives will support ~366 subscribers
Pricing & Revenue:
• 8 oz jar (subscription): $34.95/month
• Annual Jar Production: 4,400 jars
• Annual revenue (50 hives @ full capacity): ~€125,790
2025 Goals
Goals (12-Month)
• Reach: 50+ active monthly subscribers
• Launch: first infused honey collection
• Set up: solar power and hive cam network
• Secure features in 3+ major lifestyle publications
• Expand annual gift box offering for the holidays
Welcome to Spinabella Organic Honey
Nestled in the rolling hills of Marino, just outside Rome, Spinabella Organic Honey is a celebration of nature, tradition, and craftsmanship. Produced by hand from 50 thriving hives on our historic countryside estate, our honey is as pure as the land it comes from — untouched, unfiltered, and bursting with the flavor of wild Italian blooms.
We believe in the magic of real honey — golden, raw, and made with love. Each jar is a testament to our commitment to sustainability, quality, and the deep-rooted heritage of Italian beekeeping. With worldwide delivery, we bring a taste of the Roman countryside directly to your table.
Discover the sweetness of nature. Taste the story.
Spinabella Organic Honey — Pure. Honest. Divine.